The SDR role is changing.
This site exists because I believe sales development needs a new path. Not a return to the past. Not a blind rush into automation. One that builds on what good sellers already know, uses AI with intention, and helps teams create outreach that is more relevant, more strategic and more effective.
10+ yrs
Sales development
Global ·
Enterprise SaaS teams
Global →Local ·
Frameworks that adapt
AI-native ·
Building the next model
LinkedIn·
Thought Leadership
Three things that actually move pipeline.
Most SDR programs collapse because they optimize for one of these and ignore the other two. The better model holds all three.
Sales fundamental
Relevance, judgment, value and human connection. The things volume can't replace and automation can't fake.
Enablement + Strategy
Building processes that scale without losing signal. Territory design, messaging architecture, SDR-AE alignment.
AI Orchestration
Using AI with intention- not to replace judgment, but to extend it. Smarter research, better prioritization, more relevant outreach at scale.
The story behind the ideas.
My path to sales development wasn't straight- I've been an AE, a Product Manager, and a Regional Sales Manager in transportation and logistics before finding my lane in SDR leadership. That range is exactly what informs how I think about pipeline, process and people.
I created the BDR Chronicles because I believe sales development deserves better- better frameworks, better enablement, and a more intentional approach to AI. This platform exists to built that path.
The Chronicles Academy
Reading-based modules built for SDRs who want to think differently. No videos, no fluff-just frameworks, real scenarios, quizzes and badges that actually build skill.
Your first module is free.
What's worth saying out loud.
Frameworks, opinions and ideas on where sales development is going- and what to do about it.
The longer form
The Crew: A Leadership Fable about Chaos, Culture and Coaching- a parable about what it really takes to build a team worth leading.