The Story behind the Ideas. 

I have never had a plan. What I have had is curiosity, a high tolerance for reinvention and a stubborn belief that the best way to understand something is to throw yourself into it completely. 

 

That's how I ended up in national politics straight out of university. It's how I spent years mastering international logistics across two countries and multiple borders. It's how I walked into sales development and never looked back. And it's how I find myself today- building something new, again, because that's what I do. 

Politics, People and the Art of Persuasion.

 

I studied international relations in Mexico City, which led me to the last place most people expect a sales leader to start: the heart of national politics. I worked at the ruling party's presidency, rising from Advisor to Director of Communications as part of the Media Strategy team. I published 14 editorials- one of which made national television headlines. I ran as a candidate for local congress, advised a councilman on a citizen representation law initiative and served as liason between the council and Mexico's Ministry of the Interior. 

 

I got to meet presidents and celebrated writers, and lived one of Mexico's most important political chapters from the inside- from the room where decisions were actually made.

 

What politics gave me wasn't a party affiliation. It was an education in how people make decisions, how ideas move through organizations and how to communicate with enough clarity and conviction to actually change minds. I use all of it every day. 

Crossing borders- logistics, complexity and learning to love hard problems. 

 

When I pivoted to international logistics, I didn't ease in. I managed US-Mexico border operations, led regional sales for Schneider National across international and domestic freight, introduced the RoadRailer to Mexico for the first time, and opened accounts like Unilever, Nestle and Pepsi Bottling Group-who liked my work enough to give me a scholarship to study Supply Chain Management. 

 

I eventually became staff coordinator to the CEO of a textile logistics company. Then left to pursue my MBA- first in Mexico, the on a scholarship to finish it in Boston. Logistics taught me something that no sales training ever could: that process discipline and human judgment are not opposites. The best operators I ever met were also the best relationship builders, I never forgot that. 

 

 

Finding the role that changed everything.

 

After a brief return to logistics at JB Hunt, I was invited to join Pure Storage as the SDR for Latin America. I had no idea it would become the defining chapter of my professional life.


Over five years I was named to the President's Club five consecutive times. I was selected for the Elevate Leadership Program and the Sales Academy. I won the President's Bandon Dunes challenge. I received a scholarship from Pure Storage and IMD to study High Performance Leadership in Switzerland.


But what I'm most proud of has nothing to do with trophies. I started as an SDR and shaped my own role from the inside — becoming an inside Channel Account Manager, coordinating Executive Briefing Centers, and aligning with AE and SE teams across four regions covering all of Latin America. I moved to Enterprise, working with Nike, Nordstrom, and Starbucks. I was invited as an honorary member of the channel operations team, piloted the introduction of DocuSign to replace paper trails, and worked closely with legal to get it across the finish line. I led the SDR workstream for the SAP CAT project and earned a Blue Ribbon award. I received the "Love Your Partner" award for my work with partners.

Pure Storage showed me what high performance actually looks like — and that it's completely compatible with genuinely caring about the people around you.

 

 

 

Building, leading and raising the bar. 

 

After Cisco — where I managed all of Latin America including Brazil across direct and VAR channels for security at the DNS level — I was invited to build an SDR organization from scratch at Intertrust Technologies. Playbooks. Hiring. Tech stack. Enablement. All of it, from zero.

 

At Sage Intacct I led the SDR team for Nonprofit — remotely, as the only SDR manager not based in Atlanta after HQ moved from San Jose. We became the top team month over month: 125% of quota, 80% acceptance rate, 4% meeting-to-opportunity conversion. During my tenure I promoted five SDRs into AE, Customer Success, and Enablement roles.

 

Those five promotions are the number I'm proudest of.

 

 

What I believe.

 

I write, I build, and I keep learning — currently going deep on AI cloud architecture, security, and observability, because I think the framework underneath the tools matters more than the tools themselves.

 

I don't believe AI is going to replace SDRs. I believe we are living through the industrial revolution of sales — and the people who come out ahead will be the ones who bring strong fundamentals, sharp judgment, and genuine curiosity to a world that's moving very fast.

 

That instinct — to understand systems deeply before trying to change them — is the same one that took me from Mexico City to Boston, from politics to logistics to sales development, from individual contributor to team builder. Every reinvention taught me something the previous chapter couldn't. And every market I've worked in — across Latin America, the US, and Europe — reinforced something I believe deeply: one of the most underrated edges in sales leadership is the ability to build trust across cultures. Not just translate words, but understand how different markets think, decide, and buy. That's not a soft skill. That's strategy.

 

I believe in strong foundations, continuous improvement, and taking care of people first. I believe high performance and human connection are not a tradeoff — they're the same thing.

 

I have done a lot of things in my not so long life.

 

But guess what?

 

I'm not done yet.